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14 Ways Good Content Will Reinforce Your Email Marketing
Email is still the heart and soul of internet marketing. Web browsers have come and gone, social media have changed how we interact with information online, and half of you are reading this sentence...
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Content Has Revolutionized Online Advertising — 13 Industry Pros Explore the...
We have spent a good deal of time recently exploring how content marketing elevates other aspects of digital marketing, including SEO, social media and public relations. We even made the case for...
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Struggling With Email Opt-Ins? Publish Great Content
We have mentioned it before, but it bears repeating: A good email list is the most important asset for any online marketer. Many marketers stumble out of the gate in their list-building, however,...
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Spread It: 50 Viral Experts on Twitter
Just as some people have a knack for big picture thinking or for tight copywriting, others intuitively understand the process of making a message go viral. These are the go-to people whenever there is...
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Rockies Tech: Check These 13 Great Denver Web Shops
Colorado has a thriving tech industry and one of America’s best-educated workforces. Those two factors by themselves go a long way toward explaining the proliferation of great digital marketing...
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A TV Station In Your Pocket: Will Periscope Be A Net Positive For Marketers?
The new age of mobile streaming live video is only about two months old, but the potential this technology affords us is so apparent that I’m totally fine using the phrase “new age.” Meerkat and...
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It’s Not the Bot’s Fault: Hidden Costs of Marketing Automation
From time to time, I get caught up in these awkward exchanges on Twitter that are brought about entirely because someone got too clever with his/her social media automation. Here’s what happens:...
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Lies, Mistakes and Outright Plagiarism: How to Catch Dangerous Errors When...
As more and more newsroom refugees move over to content marketing, and as more companies understand that they are now media outlets themselves, we as an industry are having to relearn the big lessons...
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Positive Crosstalk: 50 Facebook Advertising Experts You Should Follow on Twitter
Content marketing and advertising have the ability to reinforce one another, and Facebook’s ad platform is uniquely positioned to amplify that relationship. Whatever your campaign, a significant...
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Advanced Copywriting Tips: 5 Mental Mistakes That Can Doom Your PPC Ads
Banner ads, PPC ads and social media ads are so deceptive. Especially from a copywriting perspective, they seem so easy to create. How hard can three lines of text be, anyway? That’s the classic...
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Earned Media Trumps Ads: How to Get Press Coverage for Your Business
Attention — it’s so valuable that drill sergeants ask for it by name. At the most basic level, attention is what all marketers and PR professionals are after. It’s a fundamental requirement for being...
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50 Social Media Experts With Great Feeds on Twitter
A few years ago, it seemed like every tenth person was a “social media manager.” All you needed was a Twitter account, a Facebook login, and the ability to convince companies you could run their...
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Struggling With Email Opt-Ins? Publish Great Content
We have mentioned it before, but it bears repeating: A good email list is the most important asset for any online marketer. Many marketers stumble out of the gate in their list-building, however,...
View ArticleClik here to view.
Spread It: 50 Viral Experts on Twitter
Just as some people have a knack for big picture thinking or for tight copywriting, others intuitively understand the process of making a message go viral. These are the go-to people whenever there is...
View ArticleClik here to view.
Rockies Tech: Check These 13 Great Denver Web Shops
Colorado has a thriving tech industry and one of America’s best-educated workforces. Those two factors by themselves go a long way toward explaining the proliferation of great digital marketing...
View ArticleClik here to view.
A TV Station In Your Pocket: Will Periscope Be A Net Positive For Marketers?
The new age of mobile streaming live video is only about two months old, but the potential this technology affords us is so apparent that I’m totally fine using the phrase “new age.” Meerkat and...
View ArticleClik here to view.
It’s Not the Bot’s Fault: Hidden Costs of Marketing Automation
From time to time, I get caught up in these awkward exchanges on Twitter that are brought about entirely because someone got too clever with his/her social media automation. Here’s what happens:...
View ArticleClik here to view.
Lies, Mistakes and Outright Plagiarism: How to Catch Dangerous Errors When...
As more and more newsroom refugees move over to content marketing, and as more companies understand that they are now media outlets themselves, we as an industry are having to relearn the big lessons...
View ArticleClik here to view.
Positive Crosstalk: 50 Facebook Advertising Experts You Should Follow on Twitter
Content marketing and advertising have the ability to reinforce one another, and Facebook’s ad platform is uniquely positioned to amplify that relationship. Whatever your campaign, a significant...
View ArticleClik here to view.
Advanced Copywriting Tips: 5 Mental Mistakes That Can Doom Your PPC Ads
Banner ads, PPC ads and social media ads are so deceptive. Especially from a copywriting perspective, they seem so easy to create. How hard can three lines of text be, anyway? That’s the classic...
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