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Earned Media Trumps Ads: How to Get Press Coverage for Your Business
Attention — it’s so valuable that drill sergeants ask for it by name. At the most basic level, attention is what all marketers and PR professionals are after. It’s a fundamental requirement for being...
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50 Social Media Experts With Great Feeds on Twitter
A few years ago, it seemed like every tenth person was a “social media manager.” All you needed was a Twitter account, a Facebook login, and the ability to convince companies you could run their...
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Companies That Successfully Pivoted Their Content Marketing Strategies
Content marketing is about creating value for customers. Audiences are looking for more from brands than traditional advertising. To speak to those expectations, many companies have become quite...
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Inspiring CMOs on Twitter Every Marketing Professional Should Follow
Twitter is an excellent resource for discovering and sharing the latest marketing advice. With so many CMOs and marketing gurus spreading their insight, though, it can actually be hard to decide which...
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18 Experts on The Future of Content Marketing in 2018
Internet trends change at least every few months. What industry-leaders once hailed as essential best practices is looked down upon as ineffective or out of style. Picky audiences determine what is...
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How to Build Customer Intent Into Your Content Creation Process
It’s astounding how far the content marketing discipline has come just in the past few years. Content marketers have honed their craft to become valuable assets to the sales and development teams. Of...
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14 More Must-See Speakers at SaaStr 2019
SaaS gets its moment in the spotlight in two weeks, from February 5-7, 2019, at SaaStr Annual 2019. The conference takes place in San Jose, and it features over 300 of the brightest minds in SaaS...
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SaaStr Europa Speakers 2019: the 15 talks You Shouldn’t Miss
SaaStr Europa returns to Paris for the second year in a row. Taking place on Wednesday, June 12 and Thursday, June 13 at Maison de la Mutualité, it’s one of the only conferences in Europe where you can...
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What We Mean When We Talk About Influencers
Influencer marketing has already made itself the butt of too many jokes. When a so-called influencer makes news today, it’s usually for the sake of public derision, whether it’s someone pretending to...
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SaaStock 2019 Speakers: 15 Talk You Don’t Want to Miss
SaaStock returns to Dublin in 2019 for the organization’s flagship conference. Held over three days — from October 14 through October 16 — the conference is packed with talks, bootcamps, panel...
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5 Questions That Will Help You Adapt Your Marketing During a Pandemic
It’s amazing how quickly things can change. In just a few weeks, marketing plans have gone out the window. Whole departments are now working remotely. Budgets are being squeezed tight. At the same...
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Content Marketing for a Technical Audience: 10 Blogs That Get It Right
Many companies worry that they operate in an industry that is too focused and too esoteric to attract blog readers. But useful content is useful, even if it’s unlikely to garner mainstream attention....
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Listen to These Top SaaS Podcasts For Key Industry Insights
Podcasts have become one of the top content platforms in the past few years. They offer flexibility in that you can listen to them in the car or at the gym and diversity in their content and length....
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14 Experts Discuss How Content Marketing Is Used For Direct Sales
Ultimately, one of the primary goals of content marketing is to attract more business, which for most organizations will translate as more sales. This goal is where content marketing and PR part ways,...
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The 9 Best Viral Marketing Pranks Ever
Big marketing stunts, when done right, are a great way to earn lots of media time and drive millions of viewers to your own channels. Pranks seem to play especially well. Viral marketing pranks invite...
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Advanced Copywriting Tips: 5 Mental Mistakes That Can Doom Your PPC Ads
Banner ads, PPC ads and social media ads are so deceptive. Especially from a copywriting perspective, they seem so easy to create. How hard can three lines of text be, anyway? That’s the classic rookie...
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Will Web3 Eat the SaaS Industry?
Software is eating the world, Marc Andreessen famously said in 2011. Eleven years on, is there an even bigger predator coming for the software industry? Web3, a new iteration of the internet, promises...
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21 Top SaaS Influencers to Follow on Twitter in 2022
While there may be many things to dislike about Twitter, the SaaS sector is not one of them. Twitter is a treasure trove for any SaaS entrepreneur or marketer looking for advice and strategies on...
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How to Get the Best Ideas From Your Subject Matter Experts
Subject matter experts (SMEs) are authoritative voices in your industry: founders, head of product, COO. But importantly, they usually are not in charge of creating marketing campaigns or writing blog...
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